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The Companion Advisor: Investing in Mutual Funds
Socially Responsible Investing (SRI): So who or what is it?


One of the fastest growing investment concepts to emerge in the last few years is the area of Socially Responsible Investing (SRI) which some people refer to as ethical investing. Recent studies show that this segment of the investment market is growing at twice the rate of the total investment market.

So, what is SRI? Simply put, it is the practice of incorporating a person’s beliefs and values into their investment portfolio. This can reflect someone’s wishes to exclude a particular industry from their portfolio (eg. tobacco manufacturers or military contractors) or to include only companies with excellent records on international human rights or environmental impact.

A person’s motivation for doing this may be purely personal or it may stem from a societal-impact view. On the personal side, someone who has witnessed the negative effects of gambling on another person or family may choose to exclude any companies that derive revenue from the gaming industry from their portfolio. From the societal impact side, an investor may want to look for companies which respect the diversity of our society as a whole and have programs in place to ensure that there is fair representation of all types of persons within the company. Still others may choose this approach because of their religious convictions or for ways to support only those companies that respect the natural environment, wherever they operate.

The recent accounting scandals at companies such as Enron have only added to the focus on corporations and how they operate not only from a financial perspective, but from a social and environmental one as well. SRI has focused on persuading companies to provide more corporate disclosure and ensuring that they exhibit responsible management practices long before these recent events took place.

Whatever the motivation, the number of mutual funds available for investors who wish to incorporate their social, ethical and environmental concerns into their investment decisions has never been larger than it is now and the diversity of concerns that one can incorporate into their portfolio continues to grow. What was once a niche movement is quickly becoming mainstream.

The number one question that most people ask about SRI is: “What effect will this have on my return?” Good news! There is a growing body of evidence that suggests that there will likely be no impact on your return; or, if there is an impact, it may be a positive one. Socially screened indices in the United States have consistently outperformed their non-screened comparative indices by significant margins. For example, the Domini Social Index in the United States is an index of 400 companies screened according to a number of social and environmental criteria. Over the ten year period ended January 31, 2003, this index averaged 9.53% per year while the Standard and Poor 500 averaged only 8.97%. (Source www.kld.com)

Perhaps the return advantage will not continue for SRI investors in the future, but it could be true that companies with better environmental policies and more effective employee programs, have more efficient workforces and are less likely to be the subject of negative press and lawsuits. Whatever the future financial returns, many SRI investors appreciate that they are also able to get a good social return on their money. In effect, they have a triple bottom line when it comes to their investments: financial, environmental and social.

If you have never thought about Socially Responsible Investing or have a current portfolio that you believe may be inconsistent with your views on a number of social, ethical or environmental issues, you should contact your Fiscal Agents investment advisor. Rest assured, you will not be alone in your efforts to use your investments to shape the future. Do your remember the old saying, “Money makes the world go around”? Well, some of that is your money, so you should be able to have some say in its impact on the world.

A “cover story” by Corporate Knights entitled The Ultimate Guide to Responsible Investing, features comments by survey editors, Toby A.A. Heaps and Martin Toner and is available for your review. The .pdf document provides a ranking of similar SRI type funds including their assets and management expense ratios (MERs). The guide explains the screening techniques employed in determining the rankings and uses small icons to distinguish each segment category. The survey illustrates the ins and outs while explaining the latitude of interpretation offered by certain fund managers and some of the spin they expound.

This article was edited by David Newman and is based on original material supplied by Meritas Mutual Funds.


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Investing in Mutual Funds